One of my most cringey moments working in PR for Harvey Nichols was when I told a journalist that the next big thing in beauty would be a great brow. It was 20 years ago and she looked at me like I was an alien and promptly wrote a ‘blind’ article about the most ‘PR thing’ she’d every heard… but, I was right!
Since then brows have taken centre-stage and a great brown trumps concealer or lip balm for a lot of people – including me.
I recently met the brilliant Rachel from new brand Mae & Co. With over 15 years in the beauty industry and the last seven focusing on semi permanent makeup she knows a good brow.
Rachel explained: “I spent years perfecting brows behind the chair, where I consistently heard one question from clients: “What’s the best brow gel?” It was from those conversations that the idea for Mae & Co’s signature products was born — a curated collection of brow solutions that are easy to use, long-wearing, and beautifully effective.
“I wanted to create products that genuinely work for real people — from bold, laminated brows to soft, natural everyday looks. And I wanted them to be clean, cruelty-free, and kind to skin.”
Mae & Co has launched with two signature brow gels designed to suit every brow style:
Brow Echo
A high-performance clear gel housed in a sleek pot. It delivers that laminated brow effect — structured, lifted, and locked in place — without a salon appointment. Perfect for bold, defined brow lovers.
Brow Whisper
A lightweight gel in a tube with a dual-action wand: one side to sculpt, the other to lift and fluff. The unique white formula dries completely clear, leaving brows soft, feathered, and flexible — with zero stickiness or crunch. It’s effortless, everyday brow perfection.
At its core, Mae & Co champions minimal, easy-to-use beauty that lasts all day. Every formula is clean, vegan, and cruelty-free, created with both performance and conscience in mind.
To find out more about the fantastic entrepreneur Rachel and also Mae & Co visit here
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