This is our go to question when meeting new people and brands who are interested in being introduced to our Elevate community.
This week we spoke to to SEVIN London founder Sevin Ersin about the inspiration behind her namesake brand and how what living beautifully means to her.
Ersin said: “In interiors, scent is the invisible design detail that transforms a space. Like colour or custom furniture, the right fragrance sets the mood—inviting calm, warmth, or energy with just a breath.
“SEVIN London is a modern, mindful and luxurious collection crafted for serene, sensory living.”
Luxurious minimalist designs, natural ingredients, unique fragrances, and sustainability underpin everything S E V I N London does. The range consists of home scent, bath, bodycare and more.
Ersin drew inspiration from her Cypriot roots, fused with the clean, pristine minimalism of a London cityscape.
Erson, whose name means rejoice, has developed her beautiful namesake brand by fusing her Cypriot roots with a clean, pristine and minimalist aesthetic. She added: “For me, living beautifully is about choosing what’s pure, simple and nourishing for your skin and your soul. The secret is balance: honoring nature, cherishing yourself, celebrating the little luxuries every day – lighting a beautiful candle, taking a walk in nature, and choosing kindness for yourself, for others, and for the planet.’ Sevin Ersin, founder of SEVIN London.”
For Autumn Ersin recommends…
“Whilst summer beckons with dreams of escape, autumn invites us to cultivate a comforting haven, a sanctuary for the cooler months ahead.
“In the Autumn we’re likely to take pleasure in our home surroundings as we spend more time indoors. My Fresh Clay scent (one of four distinct scents in the range) sets the tone – a warm, inviting blend of vanilla, amber, tonka beans and sandalwood with hints of caramel and plum.
“Autumn air becomes colder and drier and humidity levels drop, which draws moisture out of the skin. Our natural skin circulation also starts to slow down, and skin can become dry to touch, with a loss of radiance. I keep a bottle of S E V I N London Hand & Body Lotion in Fresh Clay, £35 next to my bedside – so I have no excuse to skip it.
“The fast absorbing, featherlight formula envelopes the skin in a veil of hydration and means I can slip into my pyjamas and get cosy in bed without the wait. Enriched with almond oil, shea butter and cocoa butter, it keeps skin nourished, with a gentle scent of refreshing sea clay, vanilla and ylang ylang. “
Ordinarily, soap can make skin feel even tighter, but S E V I N London Natural Soap in Fresh Clay, from £6 (mini size) is packed with hydrating organic olive oil and sea kelp, shea butter and coconut oil. “It’s so gentle I use it on face and body, and even on my hands which can be prone to dryness during this season.” Said Ersin.
“When the clocks change, lighting a candle creates a soothing atmosphere as days grow shorter. For me, burning S E V I N London Fresh Clay candle, from £40 (small candle) for a few hours is comforting.
“I always make sure the wick is trimmed before every burn to keep the flame gentle, which in turn helps to give the best scent throw without exhausting the candle. To help me unwind and get a better night’s sleep, in the early evenings I like to do ‘hot yoga’. Although physically demanding, it makes me feel rejuvenated and relaxed. After a yoga session, I apply S E V I N London Natural Fresh Clay Face, Body and Hair Oil, £40 to just showered, slightly damp skin. The oil is the perfect antidote to dry, fl aky skin, leaving it silky and smooth to touch.”
“ For those who haven’t had a good night’s sleep it can also help to reduce dark circles, thanks to a rich blend of vitamins A, B and E. Olive and sweet almond also help to restore hair elasticity and shine, while jojoba oil keeps locks looking healthy and full. I love to smell it in my hair as I fall asleep.”
And who can argue with that? Every piece of the collection is a gift to the senses. The look, feel and of course smell perfectly captures Ersin’s vision of living beautifully and we will be lighting a candle and diving into a deep oil filled bath this weekend.
The products are all vegan-friendly, no SLS/SLES, no silicones/parabens, no petrolatum and no animal derivatives.
Each family of products in the range comes with its own unique scent story: Porcelain White, Fresh Clay, Coray Clay, and Marble Black.
To find out more visit www.sevinlondon.co.uk
