A cool idea for a hot week: Cole Palmer and Gopuff launch COLE’D, including the world’s first electrolyte ice
As Britain hits its hottest week on record, a new premium ice range lands on the Gopuff app, led by football-shaped ice and a first-of-its-kind electrolyte ice. Delivered fast and frozen, in as fast as 15 minutes.
With the Met Office forecasting temperatures of up to 38°C this week, a cold drink has rarely been more welcome. Right on cue, COLE’D arrives, a new premium ice range created by Cole Palmer and Gopuff, the instant-commerce service, and available exclusively to order through the Gopuff app.
The range includes the unmistakable, football-shaped COLE’D Premium Craft Ice Spheres, COLE’D Traditional Ice, and the headline innovation: COLE’D Pebble Ice with Electrolytes, billed as the world’s first electrolyte ice. It is pebble ice made with filtered, purified water and enhanced with electrolytes, the minerals such as sodium and potassium, giving a familiar everyday product a genuinely new and playful twist. Every product in the range is made with filtered, purified water.
Cole Palmer said, “Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper. I’ve been involved in everything, the product, the packaging, the content, and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of.”
Yakir Gola, co-CEO and co-founder of Gopuff said, “There has never been a better week to drop the new standard in ice. And COLE’D is what happens when you combine one of the world’s most exciting footballers with a company obsessed with creating new experiences for customers. From football-shaped craft ice to the world’s first electrolyte ice, these products reimagine an everyday category through innovation, and because we deliver from our own network, customers can get it exactly as intended: fast and frozen.”
COLE’D is available exclusively on the Gopuff app across England and Wales. Because Gopuff delivers from its own micro-fulfilment centres rather than via third-party couriers, it arrives in as fast as 15 minutes, and still frozen.
Find out more here: To learn more, visit www.gopuff.com
